Rubén ortega

CREATIVE designER & ART DIRECTOR BASED IN MADRID

Selected Works

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TRIDENT

It's a vibe campaign

ACCIONA

Christmas campaign 2025

MAPFRE

Rebranding campaign

NO PERFECT TIME

Fashion film

FANGO

Product design

STIVIJOES

Single presentation

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Creative art director focused on translating brand identity into visual systems that live across graphic design, spatial design, product and web. Currently working at McCann, in Head of Art team.

Creative art director focused on translating brand identity into visual systems that live across graphic design, spatial design, product and web.

Currently working in Head of art team at McCann.

Services

Creative Direction

Leading brand vision and conceptual frameworks. Guiding projects and teams to ensure consistency, clarity, and a strong aesthetic direction.

Creative Direction

Leading brand vision and conceptual frameworks. Guiding projects and teams to ensure consistency, clarity, and a strong aesthetic direction.

Visual Identity

Creation and evolution of scalable brand systems. Establishing visual languages that can adapt over time while remaining consistent, distinctive, and strategically aligned with the brand.

Visual Identity

Creation and evolution of scalable brand systems. Establishing visual languages that can adapt over time while remaining consistent, distinctive, and strategically aligned with the brand.

Applied Design

Implementation of brand systems across physical and editorial contexts with meticulous craft. Translating identity into tangible experiences, ensuring every application reinforces the brand with precision and coherence.

Applied Design

Digital

Driving digital brand experiences. Designing and overseeing websites and interactive platforms, ensuring visual consistency, usability, and alignment with overall brand strategy.

Digital

Driving digital brand experiences. Designing and overseeing websites and interactive platforms, ensuring visual consistency, usability, and alignment with overall brand strategy.